Automated raw delete

Hey all,

I have a shape file that I would like to Automate adjust:

In its attribute table I need to delete one or more rows that is equal to certain numbers (out of a permanent column).

ex.
Input shape file attribute:
FID,SHAPE,TAG
1,polygon,88451
2,polygon,4262
3,polygon,13
4,polygon,564

I would like to delete the row that contains the numbers : 88451 , 13 out of the TAG column.

Output shape file attribute:
FID,SHAPE,TAG
1,polygon,4262
2,polygon,564


How can I do that?

PS. I'm using ARCMAP 10.0