HTLM POPUP relative hyperlink

Hi guys,

I'm having some problem with ARCGIS.
I have a point shapefile, i've created some html popup which includes link to some picture that display correctly and have a relative filepath but when I move my project to anywhere else the picture do not display well anymore.

Here is the location of my picture: C:\GIS\HTML_popup_images\picture.bmp

I add a text field to the attribute table of my point shapefile as such:
<img src='\GIS\HTML_popup_images\picture.BMP' width='400' />

It works well this way but when I move my project to anywhere else it doesn't! How can I keep this link alive?

Hope someone can help, thanks

Thomas

NB:
Looking at the documentation I thought my relative path should have been:
<img src='GIS\HLML_popup_images\picture.BMP' width='400' />
but that doesn't work

I tried this too:
<img src='..\GIS\HLML_popup_images\picture.BMP' width='400' />but it doesn't work